Branding marketing

Author: Wu Zuofu
Publisher:
Publish Date: 2002-01-01
Features: Owning a brand means owning the market, owning the present and the future, and gaining the maximum market value. This is the game rule of the brand era. Therefore, how to build and maintain a valuable brand has become the key to all marketing activities. This book comprehensively explores the principles and practical skills of brand marketing, making it the best reading material for all marketing professionals to learn and master brand marketing. The author, Mr. Wu Zuofu, has long been engaged in brand marketing, possessing a profound understanding and recognition of brand marketing, along with extensive practical experience, which greatly enhances the book's practicality.