Author: Deng Ziliang
Publisher:
Publish Date: 2006-01-01
Features: Authored by seasoned industry designers, featuring 20 of the most market-valuable industries, over 800 successful store-opening case studies, and 130 of the most popular store types today. "We have reached an era where commerce is becoming more professional," said Robert S. Walton, CEO of the world's top retailer, Walmart. This book selects classic case studies in the fields of catering, retail, chain operations, design studios, and various service centers, with an appendix listing over 100 currently popular and emerging industries. It covers all processes from investment analysis and store decoration to advertising creativity, operational management, and marketing. It provides future entrepreneurs and existing business owners with a simple, easy-to-understand, and practical guide for opening a store, as well as a comprehensive reference for creating a personalized store. Help you open a store and make big money, easily entering the ranks of successful merchants.
Who says opening a store isn't profitable
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