Profit Maximization Strategy: Smart Pricing and Brand Building

Author: Dr. Jiang Lin (USA)
Publisher:
Publish Date: 2006-01-01
Features: In the endless pursuit of increasing net profit, you have already adopted methods such as process reorganization, layoffs, new procurement strategies, total quality management, customer relationship management, new sales channels, and technology. But the problem is that others have also adopted the same methods. While these approaches may still help your organization survive, they can no longer deliver the initial impact, excitement, and competitive advantage they once did. Astute managers and companies can't help but ask: What's next? How can we stay ahead of the curve? In Profit Maximization Strategy, the author provides a simple yet powerful solution to continuously improve net profit—your organization must now shift its focus and goals to increasing sales revenue. The author introduces two fundamental tools for generating sales revenue growth: pricing and brand building. Companies vary greatly in their ability to leverage these tools, and most perform poorly. This means that any company that invests time in learning how to use these tools correctly can quickly establish a strong competitive advantage. This book is a comprehensive guide to achieving profit maximization, offering complex yet commonsensical methods that transform value into cash. It makes pricing a logical and high-return behavior and integrates it with the development of new products and services. The book demonstrates the clear connection between branding and pricing and explains why a sophisticated pricing strategy cannot exist without a detailed brand strategy. It will show you how, for any business—whether in manufacturing or services—to optimize pricing, branding, cost, and product development. You will learn how to win the profit game by increasing sales revenue through the integration of pricing and branding strategies, regardless of how difficult the victory may be. You should master these tools, which will grant you the following extraordinary capabilities:
- Using pricing as a language to communicate with customers
- Developing an effective, integrated pricing and branding strategy
- Optimizing pricing to increase revenue
- Managing growing revenue
- Using pricing as a competitive tool to penetrate new markets
- Transforming your organization into a driving force for pricing and branding