International Management - (5th Edition)

Author: Mingxin Bao
Publisher:
Publish Date: 2006-01-01
Features: International Management (5th Edition) is edited by Professor Mingxin Bao and others from the Ivey Business School, Western University, Canada. It systematically summarizes the international management practices and experiences of enterprises in developed countries, serving as a textbook that reflects the cutting-edge developments in contemporary international management. One of the unique features of this book is its breaking of pure management boundaries, applying international trade theory and policy, international economics, and their latest research findings to the analysis of international management activities, thereby guiding international management practices. Additionally, the book discusses the entire process of international management, such as the examination of RD activities, which is rarely found in similar textbooks. Another distinctive feature of this book is its extensive use of representative case studies. While adopting traditional case study methods, the textbook incorporates cases from different countries, cultural backgrounds, and socio-economic systems, reflecting the nature of international management. Some cases have been updated based on new international management practices. The translators also made certain selections while translating these cases, making the material presented to Chinese readers more targeted and practical. This textbook is suitable for faculty members of management and business administration in higher education institutions, senior undergraduate and graduate students, MBA students, as well as Chinese enterprises engaged in international operations for reference.