Business Research Methods - (7th Edition)

Author: (USA) Cooper (USA) Schindler
Publisher:
Publish Date: 2006-01-01
Features: This book is easy to understand and accessible, guiding readers on how to make correct decisions through business research and embark on the path to success. — Translated by Guo Yi
This book has a clear structure, rich and detailed content, a combination of theory and practice, strong practicality, abundant references, clear viewpoints, vivid and fluent language, and excellent case studies, which helps business professionals solve various practical problems in their work. — Edited by the Book Editor-in-Chief
After China joined the WTO, the domestic market will become more open, and the environment businesses face will also become more complex. How to overcome difficulties, gain the initiative, and win a relative competitive advantage is a crucial issue for every enterprise. Conducting business research is an effective method to help businesses solve strategic and operational problems. This book is an outstanding textbook widely praised for its unique systematicity, scientificity, and practicality among similar textbooks.
The book consists of 4 parts and 20 chapters:
Part I: Introduction to Business Research elaborates on the main content of business research, applying scientific thinking to solve management problems, the research process, research proposals, and ethical issues in business research.
Part II: Designing Research Methods discusses research strategies, sampling design, measurement, and measurement scales.
Part III: Data Sources and Collection explores secondary data, survey methods, communication with participants, tools for participant communication, observational research, and experimental methods.
Part IV: Data Analysis and Presentation covers data processing and description, data exploration, presentation and testing, hypothesis testing, correlation measurement, and multivariate analysis. It also includes an overview, expressing results, written and oral reports.
This book comprehensively and systematically introduces each step in business research and the issues to be noted during practical operations. It is characterized by a clear structure, rich and detailed content, a combination of theory and practice, strong practicality, abundant references, clear viewpoints, vivid and fluent language, and excellent case studies.
The book is widely used by faculty and students from business schools across the country, MBA students, market researchers or management consultants, business managers, personnel from various enterprises and institutions requiring research method training, and a broad readership with an interest in business research.