Public Relations Principles and Practice

Author: Chen Fuming
Publisher:
Publish Date: 2006-02-01
Features: This book mainly includes the following content: the principles, principles, and basic functions of public relations; the elements of public relations; the goals of public relations; the work procedures of public relations; public relations professionals; social etiquette in public relations; public relations activities and skills; international public relations, etc. This book can be used as teaching material for public elective courses in various vocational and technical colleges, and can also be referred to by management personnel in relevant departments and corporate management personnel.