Public Relations Tutorial

Author: (USA) Cuprill
Publisher:
Publish Date: 1998-10-01
Features: For a book, spending 42 years to lead in an academic field does seem a bit long, and this Public Relations Tutorial is exactly like that. The Public Relations Tutorial has been published in six editions so far, defining the scope of application and operational practices of public relations, cultivating and educating public relations professionals at various levels in different periods, and providing the necessary references for this industry. The pivotal role of this book in this academic field is unparalleled by any other book in any other field: many regard it as the "Bible" of the public relations industry. This is the English original of the seventh edition of this book! This book elaborates on the principles and practices of public relations by introducing the concepts and special functions of public relations. Additionally, the theoretical foundation provided in this book allows readers to understand some deeper themes explored in modern books and courses, such as writing and techniques, research and evaluation, management topics and case studies, etc. For 24 years, this book has been hailed as the "Bible" of public relations. The seventh edition of the Public Relations Tutorial is divided into four parts: Part, which explains the scope of the public relations industry, basic concepts, professionals, their work context, and the reasons behind their actions; Part 2, which systematically introduces the fundamental principles and theoretical systems that support and guide the practical application of public relations; Part 3, which combines public relations theory research with practical application, summarizing the four major steps in public relations practice; Part 4, which further elaborates on the functions and roles of public relations by describing the specific roles of public relations theory in business, government departments, associations, and non-profit organizations.