Travel Psychology

Author: Xue Qunhui
Publisher:
Publish Date: 2005-07-01
Features: Travel psychology is an important branch of psychology, where the principles and theories of psychology are applied and promoted in the tourism industry. It has a positive practical effect on improving the quality of tourism services, the management and operation of tourism enterprises, the scientific and rational establishment of tourism facilities, the development of tourism resources, and the correct adjustment of interpersonal relationships in tourism activities. It is increasingly gaining attention in the tourism industry. However, the research and application of travel psychology in China have just begun, and there are very few publications and materials on this topic. To fill this gap and enable travel psychology to play a greater role in the tourism industry, as well as better meet the multi-level needs of the education sector and the tourism industry, we have compiled this book, "Travel Psychology."
The book "Travel Psychology" strives to integrate the theory and practice of travel psychology based on the actual conditions of China's tourism industry. This book has the following two characteristics: First, it is comprehensive. On one hand, it absorbs the research achievements of disciplines such as psychology, social psychology, management psychology, behavioral science, and sociology. On the other hand, it comprehensively draws on the role of travel psychology in the tourism industry both domestically and internationally. Second, it is practical. The book emphasizes the combination of theory and practice, analyzes issues in an accessible and profound manner, and has strong practical applicability.