Strategic Marketing Plan

Author: Li Guangxin
Publisher:
Publish Date: 2005-11-01
Features: Every business operation is conducted based on a certain strategy. Strategy is the direction for a company's advancement and its blueprint for operations. The company builds customer loyalty and gains a sustainable competitive advantage over its competitors based on this. The purpose of strategy is to establish the company's position in the market, compete successfully with competitors, meet customer needs, and achieve outstanding corporate performance. All marketing decisions are strategic. Every company must determine a meaningful marketing strategy based on its market position in the industry, its market objectives, market opportunities, and available resources. Marketing strategy and marketing plan are the core of the overall strategic formulation and planning of the entire company.