Golden Enterprise New Real Marketing Practical Techniques - Visual Marketing

Author: Hou Zhangliang Chen Ganfeng
Publisher:
Publish Date: 2006-01-01
Features: Should a company choose to remain unknown in the depths of the alley like a hidden gem, or embrace the power of silence over sound? According to surveys, 93.4% of entrepreneurs are extremely concerned about the packaging, stores, exhibition booths, advertising, and trademarks of their products; 21.2% of entrepreneurs directly participate in the establishment of design projects for their own companies; and 50% of the highest leaders in enterprises directly interact with designers. Many successful companies have long combined design and marketing perfectly, creating numerous successful legends. The Xinshi Management Book Series is built on the foundation of Shenzhen Efficiency Consulting Management Company and the Shenzhen Consulting Industry Association, supported by renowned experts in the field of enterprise management, and jointly created by experts, scholars, and editors. The series includes several sub-series, covering strategic planning, human resources, marketing, capital operations, financial accounting, warehouse logistics, quality technology, administrative logistics, and comprehensive management in various industries.
Operation Model: The editorial board selects topics, experts and scholars contribute writings, professional editors review them, and the creation is a collaborative effort. It is committed to "New": spreading new concepts, introducing new tools, explaining new methods, and exploring new writing techniques to achieve new breakthroughs in management book creation. It focuses on "Practicality": practicality, real-life examples, usability, and hands-on application. It is derived from corporate practice; quotes corporate examples; is practical for readers; and can guide actual corporate operations. It emphasizes "Excellence":， (focusing on the long term, creating premium works).
Visual marketing is a brand-new form of marketing and a marketing concept with broad applications in industries such as real estate, supermarket retail, electronic information, daily chemicals, food and beverage, cultural media, tourism, and apparel. Visual marketing advocates marketing power brought by strategic design, effectively creating differentiation from competing brands and helping companies save promotional costs. It combines artistic inspiration with creative thinking to find the best fit between design and the market, achieving the accumulation, enhancement, and visualization of corporate and brand culture, and creating an even more outstanding brand image.
The book "Visual Marketing" primarily introduces the basic knowledge and practical methods of visual marketing for enterprises, comprehensively reflecting how companies can use image design to serve their marketing in a market economy environment. It specifically covers areas such as CI planning, product design, packaging visual, exhibition and display design, advertising design, online design, and entertainment fashion marketing techniques.