Attention Marketing -- The Future Competitiveness for Enterprise Growth

Author: Han Dechang
Publisher:
Publish Date: 2005-05-01
Features: This book is a work on the further extension of marketing theory and practice research in the field of attention economy and attention management. Based on a review of the objective necessity, meaning, characteristics, and functions of attention marketing, the book focuses on researching issues such as consumer behavior and attention marketing, product strategy and attention marketing, brand strategy and attention marketing, service strategy and attention marketing, and advertising strategy and attention marketing. It aims to innovate in theory and concepts while being practical and operational.