Information Integration New Competitiveness

Author: (US) Hurd (US) Neuberg
Publisher:
Publish Date: 2005-05-01
Features: In this book, Hurd and Neuberg bring a fresh perspective to several important, common-sense factors that enable companies to better leverage data for maintaining competitive advantages and success. Through the novel and explicit concept of "information capital," the authors elaborate on the decisive role of efficiently and comprehensively mining enterprise information resources and rationally allocating and utilizing these resources for business development. This is a must-read manual for CEOs of companies seeking future success and CIOs aspiring to become outstanding leaders. What is the only resource my competitors cannot obtain? What is the only asset my competitors cannot replicate? It is information. Information is the source of new competitive advantages. Today, the information a company possesses about its customers, suppliers, and partners is a valuable factor for sustainable growth. In this book, the two authors conduct in-depth research at multiple world-renowned companies, combining case studies with theoretical analysis to detail how each company integrates, utilizes information resources, and transforms information into competitive assets. The authors have close contact with several companies across various industries globally. In this book, they will share their unique insights on how innovators can stay ahead in today's challenging business environment and how companies can turn challenges into growth opportunities. The case study subjects in this book are all world-famous large companies and institutions, including: Continental Airlines, British Airways, Delta Airlines, Whirlpool, Walmart, Dell, Federal Express, Sears, National Cash Register Company, Deutsche Post, Meridius, Applebee's, Mitac Group, Bank of America, Barclays, Royal Bank of Canada, Canadian Insurance Company, Iowa Department of Revenue and Finance, Data Storage Institute.