Perfect Marketing (China's Apparel Industry Operations Practical Series) (With Disc)

Author: Han Yan (Compiler)
Publisher:
Publish Date: 2005-07-01
Features: China is a major clothing exporter, yet also a weak nation in terms of clothing brands. Our long-standing culture will undoubtedly open the path to becoming a future powerhouse in the fashion industry. The question lies in how to leverage and discard outdated practices, and how to align with international standards. This series of books has laid the groundwork for this future, making it a must-read. — Zhang Hai, Executive Director of Ordos Group
This series provides highly effective learning materials for the apparel retail industry, making it particularly suitable for Chinese apparel enterprises to refer to and utilize in their management processes. — Professor Yu Fan of Fu Ren University, Taiwan
Just as Taylor made significant contributions to scientific management and Drucker achieved remarkable accomplishments in management concepts, this series of books tailored for the Chinese apparel industry perfectly integrates international management thoughts and principles into practical work, serving as an indispensable management guide for Chinese apparel enterprises.
Dang Dan, Deputy General Manager of Baoxi Bird Group / Master
The publication of this series is undoubtedly good news for Chinese apparel enterprises. Its practicality and numerous innovative management concepts are exactly what enterprises need during their development process. I believe this series will be of great help to professionals in the apparel industry.
GianMario Borney, Consultant at Werner International Management Company, USA
From target market selection to marketing strategy formulation, product mix and pricing, from promotional activities to fashion marketing channel management and organizational structure design, perfect marketing in the apparel industry is achieved.
This book primarily introduces an overview of fashion marketing, including how to select and research target markets, formulate marketing strategies before entering the market, develop product mixes, set product prices, and conduct promotional activities in a highly competitive market. It also covers fashion marketing channel management and organizational structure design. This book is highly suitable for marketing and business professionals in apparel companies.