Corporate Culture Theory and Practice

Author: Zhou Shichen
Publisher:
Publish Date: 2006-01-01
Features: This book provides a comprehensive introduction to corporate culture, the main content of corporate culture, the shaping of corporate culture, and the role of corporate culture in enterprise development. It explores the construction of corporate culture with Chinese characteristics with meaningful insights. Based on theoretical elaboration, the book uses examples to substantiate its arguments, demonstrating a combination of theoretical depth and practical application. It can serve as a teaching material for business management and economics majors. The author briefly introduces the history of Chinese culture's development and boldly envisions the cultural mission of Chinese enterprises. This research on corporate culture that looks at it from outside the mountain () is arguably the most distinctive highlight of the book.