Fashion and Apparel Store Opening Manual

Author: Tianhong
Publisher:
Publish Date: 2005-07-01
Features: Clothing comes first in the aspects of food, clothing, housing, and transportation. China possesses the world's largest clothing consumption market, with its market capacity increasing year by year. In recent years, clothing and accessory stores have sprung up like mushrooms after rain. This book systematically introduces the prospects and operational processes of clothing and accessory stores, focusing on discussions on how to conduct planning and research, how to target customers, how to decorate the store, and how to display merchandise in an attractive manner. Finally, it provides practical insights into various store types, such as women's underwear stores, baby clothing stores, men's accessory stores, and foreign trade clothing stores, from an empirical perspective to help readers master the practical skills of starting a business.