International Business Management (Modern Business Management Series Textbooks)

Author: Fang Hong
Publisher:
Publish Date: 2006-02-21
Features: This book primarily introduces the fundamental principles, methods, and skills of international business management, laying a foundation for further study in other professional courses and for practical management work in multinational enterprises. The main content of the book includes: General Introduction to International Business Management, Theories of International Business Operations, Business Environment, Strategic Models and Selection, Organizational Structure and Management Systems, Production Management, Risk Management, Cultural Management, Marketing Management, Research and Development, Human Resource Management, Financial Management, and the Internationalization of Chinese Enterprises, among others. The outstanding feature of this book is the combination of comprehensive and systematic theoretical elaboration with detailed practical introductions. The content is both in-depth and easy to understand, supplemented by numerous vivid and representative cases, charts, discussion questions, etc. It helps readers digest the knowledge learned and improve their analytical and problem-solving skills; it also assists business managers in mastering the fundamental theories and practical skills related to international business management.