Beautiful Economy -- How to Open Women's Wallets

Author: Xie Wenhui Hu Xiaofan
Publisher:
Publish Date: 2006-01-01
Features: Build a woman's career, earn a woman's money. Businesses make money, women must read when consuming, capturing women means capturing the market. As the consumer group, women hold the highest position in the eyes of businesses. To please women is the golden key to a merchant's wealth. Since their eyes are set on women's wallets, businesses must revolve around women, guessing their consumption psychology, understanding their consumption behavior, adapting to their fashion obsessions, keeping track of their consumption trends, catering to their needs, winning their favor, and seeing what they like and need, catering to their preferences. So, what are the hot spots of women's consumption? In which areas do they have investment potential? What are the consumption psychology and behavior of women? How can they be persuaded to open their wallets obediently? These are the issues this book focuses on. This book is divided into six parts: Wealthy Women, Consumption Psychology, Market Hotspots, Industry Analysis, Marketing and Promotion, and Investment Practices. These six parts all share a core theme: how to do business with women. We hope that after reading this book, readers can open women's wallets more easily and skillfully.