Travel Marketing Planning Theory and Practice (21st Century Tourism Management Professional Series Textbooks)

Author: Xiong Yuanbin (Compiler), Wu Heng, Xiong Kai, Li Shuonan (Associate Compiler)
Publisher:
Publish Date: 2005-01-01
Features: This book is one of the series textbooks for tourism management in the 21st century. The topic of this textbook is extensive and closely aligns with the teaching guidance plan for tourism management majors issued by the Ministry of Education. The writing of the textbook emphasizes the combination of theoretical elaboration and case analysis. It takes into account the practical needs of the development of the tourism industry both domestically and internationally, while also focusing on the forward-looking nature of theoretical research and the macro trends of future tourism industry development. It systematically summarizes the current research status and achievements in the field of tourism, points out future research literature for different research contents, and pays attention to making it easy for readers to grasp the theory and methods of research while also considering the cultivation of skills. It reflects the characteristics of being systematic, innovative, forward-looking, and practical. This book can be used as a teaching material for tourism management majors in higher education institutions, as well as a reference for higher vocational education, self-study exams, vocational training, or related majors.