Management (21st Century Economics and Management Curriculum Series Textbooks for Universities)

Author: Fan Yunqi Peng Hu Li Suicheng
Publisher:
Publish Date: 2003-05-12
Features: This book strives to embody the principles of novelty, comprehensiveness, and practicality. The novelty is primarily reflected in the content arrangement: the book includes entirely new management concepts such as the first part Principles, the second part Inheritance, and the third part Western Management Thought Trends, as well as the Benchmark Management Method in the sixth part. The comprehensiveness is demonstrated in two aspects: First, the overall content arrangement of the book includes both theoretical chapters introducing new concepts and practical chapters introducing methods with high applicability; both chapters on Western management theory for reference and chapters on the inheritance of ancient Chinese management thought; both chapters on management functions and chapters on the objects of non-profit organizations and government management, covering all aspects of management theory and practice. Second, in the writing format, each chapter begins with a content summary, and at the end of each chapter, for the convenience of further learning, key terms with Chinese-English translations, key points, summaries of important concepts and ideas, and thought-provoking questions are provided. The practicality is reflected in the following three aspects: First, the content arrangement emphasizes practicality; second, the writing style emphasizes practicality, emphasizing both theoretical requirements and practical requirements, as well as both writing style requirements and systematic knowledge requirements; third, the writing process adheres to pragmatism. The book is divided into 6 parts and 23 chapters.