Real Estate Series Textbooks -- Real Estate Marketing

Author: Yuan Ye et al
Publisher:
Publish Date: 2005-09-01
Features: Real estate marketing is a branch of marketing. This book focuses on explaining real estate marketing strategies and marketing management from the perspective of real estate marketing practice and development needs. It primarily elaborates on fundamental knowledge of real estate marketing, including real estate market analysis, real estate marketing strategies, and real estate marketing management. It requires readers to grasp the basic meaning, significance, and methods of real estate marketing, understand the development trends of real estate marketing theory, closely connect with practice, apply disciplinary theoretical knowledge to the research of real estate marketing activities, and improve the ability to analyze the essence from phenomena.