Point Stone into Gold -- Kotler Talks About Marketing

Author: Lu He
Publisher:
Publish Date: 2005-08-01
Features: Kotler's Marketing Management is considered one of the top 50 business books in the world and hailed as the "Bible" of marketing. This book selects the most brilliant essence of Kotler's thoughts, giving you a relatively comprehensive grasp of his marketing philosophy. Let the marketing master Kotler give you the golden key to open the door to marketing. Satisfy needs beneficially, face competition frankly, skillfully shape product image, differentiate positioning, establish a strong brand, and make prices work effectively.
Kotler is almost synonymous with marketing. His book Marketing Management is hailed as the "Bible" of marketing and is one of the top 50 business books in the world. Kotler's original works are profound and difficult for non-professionals to grasp. This book selects the most brilliant essence of his thoughts for interpretation and, through an analysis of famous global brand marketing cases, takes you into the world of this marketing master.