100 Marketing Case Studies That Will Amaze You

Author: Gu Sanchao
Publisher:
Publish Date: 2006-01-01
Features: Marketing marketing, a thousand words in the world; the true essence, who knows who will understand. Unconventional actions are often the magic of marketing; eye-catching ideas often create winners in the market. Renowned financial comic writer Gu Gu uses his closed-eye insights into business and incisive commentary on winners to reveal 100 secrets of alternative marketing to you. Money isn’t everything, but without money, nothing is possible. In this sense, financial management is a heavy topic. But don’t be too nervous—flip through Gu Gu’s carefully crafted 100 financial recipes and comics, and your eyes will feel lighter and more comfortable; your heart will become brighter and more confident. Being a person is hard, being a successful person is even harder, and being a successful person in the market is even more challenging. But no matter how difficult, there are always solutions. This book selects 100 successful marketing cases, and through simple analysis of these cases, it offers inspiration or resonance to those operating in the business world. Whether you agree with the actions of the people in the book or not, even if you don’t plan to start a business, these wise cases are like a mental workout for you, and the 100 exquisite and humorous comics will make your eyes feel as if they’ve received a comfortable massage.