Persuade with reason

Author: Jiang Shenghui
Publisher:
Publish Date: 2006-01-01
Features: The specialization of policy sales refers to two aspects:
1. The information of the product itself, such as its positioning, types of risks and management, decision-making process for purchase, financial psychology under multiple choices, and logical analysis of product selling points.
2. The specialization of communication, such as the specific environment for closing a deal, hierarchical communication, an appropriate atmosphere for closing a deal, and the principle of consistent commitment in closing a deal.
The writing of this book combines these two aspects of specialization in an easy-to-understand, conversational language, interconnecting and complementing each other. It follows the process of transforming potential needs as the main thread, unfolding layer by layer from simple to complex, from the surface to the depth. Each dialogue is relatively independent yet interconnected, mutually explanatory. The more carefully you study it, the deeper you can understand its connotations.