Where Does Innovation Come From -- Lateral Thinking Techniques of Excellent Leaders

Author: Paul Sloane
Publisher:
Publish Date: 2004-02-01
Features: Ranked No. 1 on the 2003 UK and US business management new book sales list, No. 1 in the "Innovation Management" section of the top five global media outlets. It is a self-training book suitable for leaders at all levels in various industries. If you plan to read only one business management book this year, choose this one. Modern corporate leaders and managers need to read Where Does Innovation Come From? and hear Sloane's insights. This book teaches you how to transform creative ideas into meaningful innovation. Lateral thinking, a term coined by Edward de Bono in 1970, refers to a set of methods and systems used to find very new solutions to problems—approaching them from the side rather than head-on. This book answers these questions for you: How to convert creative ideas into action? How to bypass the Maginot Line of thinking? How to unleash the innovative potential of your team? How to possess the skills to inspire new ideas? How to integrate innovation into the core values of your organization? How to apply lateral thinking to drive corporate transformation?