Company Strategy: A Resource-Based View (Second Edition) (Core Course Textbook in Business Administration)

Author: David J. Collis (USA) and others
Publisher:
Publish Date: 2006-01-01
Features: This book analyzes strategic issues from the perspective of corporate resources. Its core idea is that the company and its competitive advantages are built upon the unique resources it possesses, as well as the unique way it allocates these resources in a specific competitive environment. At the same time, given that factors such as the choice of corporate boundaries and the organizational mechanisms that drive strategic success are also crucial, this book provides in-depth elaboration and analysis of these important issues. This book is suitable for corporate managers, scholars engaged in the study of corporate management and strategic management, as well as faculty and students in management-related disciplines at universities and colleges.