Success or Failure of the Giant -- A Case Unique in the Economic History of China and Even the Global Economy

Author: He Xuelin
Publisher:
Publish Date: 2006-01-01
Features: A must-read for 120 million entrepreneurs, marketers, managers, and bosses, and a top choice for employee training in 100,000 companies and MBA classrooms in universities. From having nothing to becoming a billionaire, from being a billionaire to having nothing again, and then from having nothing to becoming a billionaire again—this is a case unparalleled in the history of Chinese and even global economics. The Giant Group had many problems in its corporate culture; slogans like "We want to be the Eastern Giant" were too vague. To rebuild, practical slogans are needed, not empty ones. Liu Chuanzhi, Chairman of Lenovo Holdings, said, "We will walk with the Giant." Our principles in dealing with people and matters are quite similar—we do not shirk responsibilities we should take. I greatly admire what Shi Yuzhu said to his employees: "From now on, forget whether you are from S&T or the Giant Group." Duan Yongji, Chairman of S&T Holdings, Shi Yuzhu and the companies he leads are the only famous entrepreneurs and famous companies in China that have experienced a complete cycle of "great rise, great fall, and great rise again." This is a classic case that is always worthy of high attention and serious study by the Chinese business community and the economic world. As an entrepreneur, economist, and witness, He Xuelin is the ideal interpreter of this case. Cao Yi, Executive President of Beijing Jianlong Guoj Investment Co., Ltd. I am a famous failure. Looking back now, I think the most valuable asset in my life is that unforgettable, indelible experience. Duan Yongji once said something very well—he said that summaries of successful experiences are often distorted, while summaries of failures are correct. Shi Yuzhu, CEO of S&T Holdings, China's enterprises should first grow strong. Should we refuse to grow just because we see a giant stumble? Zhang Ruimin, Chairman of Haier Group, Shi Yuzhu and the company he leads are the only famous enterprise and entrepreneur in China that has experienced a complete cycle of "great rise, great fall, and great rise again." They are the living specimen of Chinese enterprises and are rare even in the long history of the global economy. It is only right that an analysis of them should become a classic teaching material for MBA classrooms in China and even around the world, for all entrepreneurs, successful people, failures, researchers, learners, concerned parties, and historians. It should become a valuable social asset. What is Shi Yuzhu doing? Where will the Giant Group go? What are the secrets behind the collaboration with S&T? These are all concerns of our readers. Author He Xuelin has always been focused on the development of Shi Yuzhu and his company, has grasped the first-hand materials of Shi Yuzhu and the Giant Group, and has dedicated years of in-depth research to writing this book. He Xuelin has also made quite accurate predictions about the development of Shi Yuzhu's business. This book profoundly reveals the true secrets behind Shi Yuzhu's two rapid rises and the fundamental reasons for the sudden collapse of the Giant Group. It fully exposes the truth behind Shi Yuzhu's comeback and the strategy and tactics of Nao Bai Jin. It details the inside story of taking over ST Guohuo and the collaboration with S&T, and uncovers the fate of the overall decline of China's generation of private enterprises.