Humorous Advertising -- Appreciating Humorous Ads from Around the World

Author: Peng Zhengming,
Publisher:
Publish Date: 2006-01-01
Features: This book collects hundreds of humorous advertising cases from both China and abroad, categorized by the techniques used in humorous advertising. It is divided into ten parts: Exaggeration, Absurdity, Metaphor, Indirectness, Contrast, Analogy, Modification, Coincidence, Pun, and other techniques such as (childlike humor), Contrast, Creation of the Extraordinary, and Pranks. Although there are many techniques in humorous advertising, and there are dozens of rhetorical methods alone, such as metaphor, analogy, metonymy, juxtaposition, exaggeration, pun, irony, parody, understatement, parallelism, synesthesia, and peroration, the book only lists some of the most commonly used humorous advertising techniques. The Guo Tian Xiang Shi expert team conducted an in-depth study of numerous humorous advertisements both domestically and internationally, summarizing, categorizing, and analyzing the techniques of humorous advertising. If this book can provide some inspiration for advertising planners in their own work, we will feel deeply gratified. For readers who are not professionals in advertising, you can consider it as a humorous book for now. We believe that during the process of reading this book, you will surely laugh out loud at times and ponder deeply at others.