Enterprise steering wheel management

Author: CCTV "Baijiajiangtan" Program Group
Publisher:
Publish Date: 2005-11-01
Features: Build era common sense, enjoy a wise life, absorb the essence of knowledge, and appreciate the demeanor of masters. At noon on July 9, 2001, when ordinary university students packed their bags and left the classroom, a special and open "university" quietly began its classes. Its uniqueness lies in its educational philosophy: "Lectures by renowned experts at home and abroad, covering scientific, humanistic, and social content" is its educational principle; "Gathering knowledge elites, sharing educational resources, spreading modern culture, and promoting the spirit of science and humanity" is its educational concept; "Combining rationality and practicality, emphasizing authority and avant-garde, pursuing academic innovation, encouraging individual thinking, advocating enjoyment for both the refined and the popular, and valuing interactive communication" is its pursuit; "Building era common sense, enjoying a wise life" is its educational goal. Its openness lies in: no entrance exams or tests; no age or identity restrictions; "loving knowledge" is the only requirement for admission. Which "university" is this? "Baijiajiangtan." Where is "Baijiajiangtan"? China Central Television Channel 10. Highly advanced television technology has given humanity a shortcut, allowing us to have such a close connection with knowledge! The names of Yang Zhenning, Lee Tsung-Dao, Ding Zhongzhong, Zhou Ruchang, Ye Jialiying, Bai Chunli, Li Yinong, Feng Jicai, and Long Yingtai are passed down on the stage built by light and shadow, transmitting the spirit of humanity. This spirit is the driving force for the continuation of civilization and the foundation of human survival. Let knowledge be tangible, let thoughts be touchable, and let scholars around the world share the same feelings with us in the sacred hall of light and shadow—possessing knowledge is indeed a blessing. After more than a thousand sunrises and sunsets, the greatest achievement of "Baijiajiangtan" is more than seven hundred heavy-duty tapes. Seven hundred forty-five-minute segments should be considered a considerable duration for a television program, especially when this duration records the essence of human thought. How can we promote and carry forward these essence of human thought? We thought of publishing, which is a way that is both collectible and convenient for study. Thanks to the strong support of China Renmin University Press, we selected the content of five hundred lectures and produced CDs, publishing them in series; at the same time, we published nearly thirty related books to meet the different knowledge-seeking needs of people who love knowledge. China Renmin University Press calls this "big move" a "great achievement" in 2004, and we should sincerely express our gratitude for their hard work. Viewers and readers, let us shake hands in the inheritance of knowledge!

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