Advantage -- Use wisdom to defeat competitors

Author: Guy Kawasaki (USA)
Publisher:
Publish Date: 2006-02-01
Features: A classic work in the field of American business, the masterful expression of a business genius. "Guy Kawasaki is an outstanding author who can write articles in an easy-to-understand manner, thereby helping an organization gain and maintain excellence." — The Christian Science Monitor "The techniques and reasoning demonstrated by Guy Kawasaki are so captivating that once you pick up his book, you'll be hooked." — The Chicago Sun-Times If you are interested in the title of this book, it means you belong to the type of reader who appreciates business books: you have a keen eye for books on motivation, ambition, and improving interpersonal relationships; you have a sufficient understanding of how to treat competitors, customers, and employees in a more relaxed and refined manner; your determination is to "turn swords into jade," your concern is to receive guidance on what to do and how to do it, so that you can avoid pushing competitors to the brink with extremely elegant measures. "Competition is ruthless, the only standard is whether you win or lose," this is a very traditional business maxim. The author of the best-selling Sales Dream and a contributing writer for Forbes magazine, Guy Kawasaki, will teach you reliable methods to defeat giants with absolutely elegant techniques. With his years of experience as an eyewitness to the rapid rise of Apple Inc., an expert in the field of computers, and a business strategist, this book is truly worthy of becoming the desk reference for business professionals. It elaborates on targeted, effective strategies that cover everything from marketing, market development to product development, human resource management, and more. It will undoubtedly help your company or organization gain and maintain absolute superiority. Whether you are planning to start a new company, develop a new product; or hope to solidify your existing market advantages, revitalize yourself to face strong competitors, this book will outline a complete blueprint for success. From the basic steps to achieve self-awareness and understanding of others to advanced techniques for outsmarting opponents, Guy Kawasaki comprehensively interprets this phrase — the best defense is a good offense. Guy Kawasaki has delved into military strategy and Zen philosophy to an extreme degree, making this book an indispensable valuable resource for any company! This book is a classic in Western business management literature and has been listed as a required reading for related majors such as Business Administration and Marketing at many universities in the United States, Canada, and other countries, as well as a bestseller on Amazon. The content is clear, comprehensive, highly practical, and the author's views are based on his personal experiences and in-depth observation and understanding of the business world. The examples cited in the book are detailed and specific, and the methods provided are practical. The author teaches everyone how to stand unshakably in the competition with completely positive methods and provides a thorough analysis of common mistakes people tend to make. With its wide applicability, strong targeting, rich content, and easy-to-understand depth, this book is a trusted advisor and reliable assistant for business professionals, managers, and marketers.