China Huangshan Tourism: Analysis and Prospects

Author: Sheng Xuefeng
Publisher:
Publish Date: 2005-07-01
Features: In this book, the author proposes some ideas for building Huangshan as a distinctive international tourist city by analyzing the current urban situation and tourism supply. Based on an analysis of the current state of tourism development and environmental protection, the author believes that Huangshan tourism should be guided by the scientific outlook on development to promote the coordinated progress of tourism development and environmental protection. In the face of opportunities and challenges for Huangshan tourism, the author emphasizes the importance of seizing opportunities and proposes measures to meet the challenges. Regarding the development of tourism in Huangshan Scenic Area, the author argues that while protecting the World Heritage site, it is also crucial to develop and utilize it reasonably, as well as manage and operate it well to enhance the competitiveness of Huangshan tourism. In terms of tourism product development, in addition to vigorously developing World Heritage tourism, efforts should be focused on developing ecotourism, rural tourism, and leisure and resort tourism, with some specialized tourism products listed. Additionally, the author offers some suggestions on tourism marketing. The book relativelyly reflects some aspects of Huangshan tourism development and presents the author's views and ideas.