Author: Yang Yi
Publisher:
Publish Date: 2005-08-18
Features: Horizontally compiling, vertically accumulating, this book is its distinctive feature. For students aspiring to enter the field of journalism and communication, it serves as an introductory guide. For teachers engaged in teaching journalism and communication, it is a reference book. For individuals seeking to understand contemporary Chinese journalism and communication education, it is a rare resource.
— Min Dahong, Researcher and Director of the Network and Digital Media Laboratory, Institute of Journalism and Communication, Chinese Academy of Social Sciences
This book comprehensively, accurately, and meticulously summarizes and organizes the fundamental theories of journalism and communication. Its content covers disciplines such as journalism, communication, advertising, and radio and television studies. It is not only a review reference book for postgraduate entrance exams in journalism and communication but also an excellent manual for learning professional knowledge in the field.
— Zhan Jiang, Director and Professor of the Department of Journalism and Communication, China Youth Political College
The book is well-structured, rich in content, and highlights key points, making it a valuable reference for candidates preparing for exams.
— Wu Fei, Director of the Department of Journalism and Communication, Zhejiang University, Executive Deputy Director of the Institute of Journalism, Media, and Social Development, and Professor
A tree grows from a tiny sprout; a nine-story platform begins with a heap of earth; a thousand-mile journey starts with a single step. On the occasion of the publication of A Comprehensive Guide to Postgraduate Entrance Exams in Journalism and Communication, we hope that candidates will truly value the study of fundamental theories in their exam preparation and future learning. Only by doing so can we broaden their thinking, deepen their research, enhance their practical abilities, and promote the development of journalism and communication in China.
— Hu Zhengrong, Executive Vice President of the Graduate School, Director of the Radio and Television Research Center, Professor, and Doctoral Supervisor, Communication University of China
Comprehensive summary of professional notes, complete compilation of historical and cultural foundations, authoritative analysis of famous institutions' exam questions, first-time decryption of the entire process of media postgraduate entrance exams, and thorough interpretation of national media institutions.
Comprehensive Guide for Reviewing Journalism and Communication Studies Exam
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