Appreciation of Excellent TV Works of the 2002 China Rainbow Award

Author: Zhang Changming, Editor-in-Chief
Publisher:
Publish Date: 2004-01-19
Features: The China Rainbow Award is a national government award organized by the State Administration of Radio, Film and Television and co-organized by the China Radio and Television Society. It is the highest award in China for evaluating the level of television's foreign reporting and is held annually. The winning works compiled in this book showcase the finest examples of China's television foreign publicity, providing models for others to learn from. It helps in studying the laws of foreign publicity, improving publicity skills, and also offers insights into raising the standards of domestic television program production. This book can serve as a reference for television professionals and also for students majoring in journalism at colleges and universities.