Advertiser's Blue Book 2005: China Advertiser Marketing and Promotion Trends Report No.1 (SSDB CD-ROM)

Author: Huang Shengmin, Du Guoqing, et al.
Publisher:
Publish Date: 2005-09-01
Features: The book series is part of the "" series published by Social Sciences Academic Press in recent years. It is a large-scale series consisting of a series of authoritative economic and social research reports that analyze and forecast the current status and development trends in various fields of the economy and society each year. In 2005, Social Sciences Academic Press launched nearly 30 such books, mainly categorized by color, such as blue books, green books, yellow books, etc. The content covers multiple fields, including economy, society, culture, law, finance, rural development, international relations, and more. It also includes industries such as tourism, real estate, and healthcare, as well as regions like Beijing, Shenzhen, Guangzhou, the northwest, the northeast, and the Yangtze River Delta. The authors of this series are primarily experts from the Chinese Academy of Social Sciences, who are top-tier scholars from first-class research institutions in China. Their perspectives and insights reflect the highest level of understanding and recognition of China and the world, making the series highly authoritative. Additionally, each book in the series comes with a database CD-ROM (SSDB), which serves as both an e-book and a database, offering functions such as electronic browsing, quick searches, relevant information links, and intelligent accumulation of new and old information, making reading and research more convenient and efficient.
This book is an empirical report on advertisers' marketing and advertising activities in China. The authors are Huang Shengmin, a renowned advertising expert in China, and Du Guoqing, the first doctoral graduate in advertising studies in China. The book focuses on advertisers' marketing and advertising activities, analyzing and capturing trends from multiple perspectives, including basic marketing strategies, media selection strategies, offline activity strategies, and collaboration strategies with advertising agencies. Advertiser research is one of the core research topics of the Advertising College at China University of Media and Communications. During the writing process, the authors maintained timely contact and interaction with the business community, public relations professionals, and other experts, accumulating a wealth of detailed and rich case studies. At the same time, the book incorporates the latest research findings and insights from frontline researchers, offering strong value and significance for both advertising theory and practice.