CI design

Author: Yang Renmin
Publisher:
Publish Date: 2006-02-01
Features: The fundamental purpose of CI strategy is to address the issue of a sense of unity between the group and the individual in visual design. This involves not only combining all aspects of the corporate image into an organic entity capable of holistic dynamic operation but also ensuring that the enterprise is in harmony with its surrounding environment, the market, its competitors, and its upstream and downstream businesses. It seeks to find a sense of unity that integrates and complements the surrounding environment, forming a cohesive whole. This is not the understanding held by some entrepreneurs and designers, who believe that once CI is implemented, they can dominate the market, look down upon competitors, and act above market laws, easily sacrificing others to achieve their own growth. This book does not aim to explore the cultural connotations of CI strategy in excessive detail. After all, corporate image is ultimately primarily expressed through a visual identity system. CI strategy itself is a highly operational design project that emphasizes practical results. Consequently, the visual identity system naturally becomes the focus of this book. For designers with creativity, providing real-world case studies and letting the image "speak for itself" may be something no conceptual explanation can replace.