7-11 Chain Industry True Scriptures

Author: Yang Bo
Publisher:
Publish Date: 2006-01-01
Features: How 7-Eleven Became the World's Largest Convenience Store Chain. Unveiling the Unknown Success Secrets of the Convenience Store Giant.
Pricing Rule: Relative Price is More Important Than Absolute Price.
Product Rule: Everything on the Shelf Are Things Consumers Want.
Quality Rule: Even Discount Items Must Be of High Quality.
"In the field of convenience stores, we are undoubtedly the largest. But this doesn't mean we can rest on our laurels," he said. Convenience retail is one of the most competitive industries in the world, and as CEO, his responsibility is to ensure that 7-11 keeps up with the ever-changing needs of consumers.
—Jim Keane, CEO of 7-Eleven Convenience Store Company
The retail industry must meet customer needs to succeed. Therefore, 7-Eleven must always take the perspective of customers as its fundamental principle, continuously researching and exploring the goods they truly want and how to meet their needs.
—Toshikazu Kimura, Chairman of 7-Eleven Japan
Times are changing, and so are customers and values.
—Toshikazu Kimura, Chairman of 7-Eleven Japan
This book includes:
The Growth and Innovation Path of 7-Eleven;
The Diversification and Internationalization Path of 7-Eleven;
The Logistics Management Path of 7-Eleven;
The Digital Survival Rules of 7-Eleven, etc.