Automotive brand marketing

Author: Zhou Yongjiang
Publisher:
Publish Date: 2006-01-01
Features: Soron Company is primarily composed of Beijing Soron Management Consulting Co., Ltd. and Shanghai Soron Investment Management Co., Ltd. Its team consists of dual-practice experts with extensive experience in both industrial companies and the consulting industry. Mr. Jia Yongxuan, Chairman of Soron Company, is a renowned expert in corporate strategy, automotive consulting, and an internationally certified management consultant (CMC). With over a decade of experience in industrial companies and more than ten years in the consulting industry, Mr. Jia is a senior management consultant who seamlessly integrates theory with practice. Soron Company adheres to the philosophy of "Creating Wealth for the Benefit of Society, Seeking Strength and Wisdom," combining management research, management consulting, and management training to refine the "Soron Model: Industry Research × Management Consulting × Capital Operations × Performance Value." This model provides tailored consulting services to businesses and assists them in implementation. The goal is to enhance clients' sustainable competitiveness and profitability, helping them grow stronger and more enduring.
Soron Company has led and participated in multiple national key research projects in the automotive industry. It has provided management consulting and services to various types of automotive companies, including OEMs, parts suppliers, and dealers. Additionally, it has served as a keynote speaker for the automotive marketing EMBA programs at Peking University and Tsinghua University. Soron Company has served nearly 100 companies, including China Mobile, FAW Group, Dongfeng Motor, Toyota Motor, Shandong Electric Power Construction, Set Group, Hebei Telecommunications, Tianrun Group, Xinlong Shares, and Kanghui Shares.
The Soron Management Thought Library is a series of management books and industry management books published by Soron Company, based on years of practical experience and consulting insights. It combines the conditions and trends of Chinese enterprises and industries with advanced international management concepts and principles, compiled and edited by dual-practice experts and consultants. The series embodies Chinese-localized management wisdom and will be released. Among them, the "Soron Management Thought Library: Automotive Enterprise Management Series" is a collection compiled and edited by Soron Company after years of research on the automotive industry and extensive consulting experience in automotive enterprises. Its purpose is to build the development chain of the automotive industry, enhance added-value services in the industry, and cultivate core capabilities of automotive enterprises.
Management is also competitiveness! How to revitalize our national automotive brands in the long run—first, we must improve our product development capabilities, and second, we must enhance our management capabilities. Both are indispensable. — Former Chairman and General Manager of SAIC Motor, Geng Zhaojie
The publication of the "Soron Management Thought Library: Automotive Enterprise Management Series" will undoubtedly contribute to building the development chain of the automotive industry! Enhancing the added-value services of the automotive industry! Cultivating the competitiveness of automotive enterprises! — Zhang Xiaoyu, Chairman of the China Society of Automotive Engineers
With the accumulation of experience in the initial stages of Chinese automotive brands and the rise of national consciousness, Chinese automotive brands have entered a period of mixed development with foreign and independent brands. This book selects 20 popular automotive brands from domestic and international markets and conducts a comparative analysis from six aspects: customer positioning, product configuration, brand advantages, marketing networks, dealers, and marketing performance. It compares the marketing strategies of each vehicle brand. This book is suitable for business managers of automotive manufacturers, dealers, researchers in the automotive and industry fields, students of automotive majors in universities, and readers with an interest in automobiles.