Author: Jia Yongxuan
Publisher:
Publish Date: 2006-01-01
Features: Soron Company is primarily composed of Soron Management Consulting Co., Ltd. in Beijing and Soron Investment Management Co., Ltd. in Shanghai. Its team consists of dual-practice experts who combine long-term practical experience from industrial companies with professional experience in the consulting industry. Chairman Jia Yongxuan of Soron Company is a renowned corporate strategy expert, automotive consulting expert, and internationally certified management consultant (CMC). Mr. Jia has over a decade of experience in industrial companies and more than ten years in the consulting industry, making him a senior management consultant who seamlessly integrates theory with practice. Soron Company adheres to the philosophy of "Creating Wealth for the Benefit of All and Seeking Energy and Wisdom," integrating management research, management consulting, and management training to refine the Soron Model: "Industry Research × Management Consulting × Capital Operations × Performance Value." This model provides tailored consulting services to businesses and assists them in implementation. The goal is to enhance clients' sustainable competitiveness and profitability, helping them grow stronger and more enduring. Soron Company has led and participated in multiple national key research projects in the automotive industry; provided management consulting and services to various automotive companies, including OEMs, parts suppliers, and dealers; and served as a keynote speaker for the automotive marketing EMBA programs at Peking University and Tsinghua University. Soron Company has served nearly 100 companies, including China Mobile, FAW Group, Dongfeng Motor, Toyota Motor, Shandong Electric Power Construction, Set Group, Hebei Telecommunications, Tianrun Group, Xinlong Shares, and Kanghui Shares.
The Soron Management Thought Bank is a series of management books and industry management books published by Soron Company, based on years of practical experience and consulting insights. It combines the conditions and trends of Chinese enterprises and industries with advanced foreign management concepts and principles, compiled and edited by dual-practice experts and consultants. The series reflects Chinese local characteristics and will be released. Among them, the "Soron Management Thought Bank: Automotive Enterprise Management Series" is a collection compiled and edited by Soron Company after extensive research on the automotive industry and leveraging years of consulting experience. Its purpose is to build the development chain of the automotive industry, enhance value-added services in the industry, and cultivate core capabilities of automotive enterprises.
Management is also a form of competitiveness! How to revitalize our national automotive brands in the long run: first, we must improve our product development capabilities; second, we must enhance our management capabilities—both are essential. — Former Chairman and General Manager of China National Automotive Group, Geng Zhaojie
The publication of the "Soron Management Thought Bank: Automotive Enterprise Management Series" will undoubtedly contribute to building the development chain of the automotive industry! Enhancing the value-added services of the automotive industry! Cultivating the competitive capabilities of automotive enterprises! — Zhang Xiaoyu, Chairman of the China Automotive Engineering Society
Customers, brands, and channels are the three key elements of automotive marketing. Establishing brand awareness, relying on channel sales and services, and improving consumer recognition and satisfaction with brands can make the marketing process the largest value-added part of the product. — Zhou Yongjiang, Vice President of Beijing Mercedes-Benz DaimlerChrysler Automotive Co., Ltd.
The most urgent task for China's automotive industry is to integrate its automotive parts industry, "grow bigger, stronger, and more refined," and strive to make China a major base for automotive parts manufacturing within the next 5–10 years. — Lu Guanqiu, Chairman of the Board of Directors of Wanxiang Group
In my opinion, as a developing country that has risen later, China needs the automotive industry; as a major market for automotive demand, China needs automotive products; and as a nation with a long history, China needs independent automotive brands. — Jia Yongxuan, Chairman of Soron Management Consulting Co., Ltd.
Based on an analysis of the automotive value chain, this book discusses the overall development status and gaps in the automotive service industry, revealing its huge potential for growth and new profit spaces. Building on this foundation, it provides detailed discussions and analyses of various aspects of the automotive service industry, including automotive R&D services, new vehicle sales services, used vehicle trading services, automotive transportation services, automotive maintenance and repair services, automotive product services, automotive fuel services, automotive financial services, and automotive cultural services. This book can serve as a reference for decision-makers, managers, and entrepreneurs and investors interested in the automotive service industry.
Automotive service profit
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