Leadership, Ethics, and Organizational Reputation Cases: A Strategic Perspective

Author: Li Jiyu
Publisher:
Publish Date: 1999-08-01
Features: This book explores the value orientation between corporate management, ethics, and reputation. When facing dilemmas between corporate interests and the interests of employees, shareholders, the public, the community, and other stakeholders, should companies adopt a value orientation that benefits themselves or prioritize reputation, adhere to ethical principles, and respect the interests of others? In response to these two different choices, the book cites examples from internationally renowned companies, describing their different value orientations and the resulting outcomes. These facts demonstrate to managers that modern enterprises must not overlook ethics and organizational reputation to maintain a leading position in competition.