Business Chain Operation and Management

Author: Zhao Shengbin
Publisher:
Publish Date: 2001-01-01
Features: The book is divided into four parts.
Part 1: General Theory. It introduces the development overview of chain operations, the trends and existing issues in the development of chain operations in China; provides a relatively scientific, accurate, and comprehensive definition of the connotation, characteristics, and functions of chain operations; and offers a comprehensive introduction and standardization of the formats and types of chain operations, which is beneficial for operators' positioning and selection.
Part 2: Principles and Strategies. It introduces the general principles of developing chain operations, including how to better align with market requirements in aspects such as market positioning, meeting customer needs, and standardized operations; and discusses how to handle underperforming stores that may arise during chain operations.
Part 3: Operations. It elaborates on the general principles of human resources, product, and store management in the specific operational process of chain operations, and introduces specific operational methods and approaches.
Part 4: Brand Strategy. It focuses on the importance of having a brand-building awareness for enterprises when developing chain operations, as well as the general approaches to creating a brand.