One Amazing: Company and Product Naming Design Guide

Author: Jiao Weimin
Publisher:
Publish Date: 2002-01-01
Features: This book systematically introduces the principles, rules, methods, and techniques of naming for enterprises, products, trademarks, etc.; the procedures, steps, and diagnostic analysis tools for naming design; and discusses the scientific principles of Western brand naming and international communication through a large number of case studies. The book features innovative topics, original content, and unique cases, offering significant reference value for naming design and establishing international brands for Chinese enterprises. It is also a guiding work for the internationalization of Chinese-character brand naming, serving as a reference book and case teaching material for entrepreneurs, corporate management personnel, advertising planners, trademark designers, as well as university students, MBA business management researchers.