Development and Forecast of the Cultural Industry

Author: Wang Lin
Publisher:
Publish Date: 2005-08-01
Features: The cultural industry is enhancing the level of cultural productivity and promoting the formation of cultural city clusters from both soft and hard aspects, with rich cultural connotations and a strong ability to create wealth. At the same time, against the backdrop of increasingly fierce global cultural market competition, China's cultural industry faces the task of improving its international competitiveness, expanding market share, and actively participating in the world cultural competition. Therefore, quantitative research in the cultural industry is particularly important. Quantitative research methods such as comprehensive evaluation, trend forecasting, and competitiveness evaluation of the cultural industry provide scientific means for describing the development level, trends, and formulating policies of the cultural industry. The cultural industry is a newly emerging field of international and domestic concern. It is a product of the downstreamization of international industries and also a new growth point for China's industrial structure adjustment and national economic development. Therefore, research on the cultural industry has become a focal point for scholars. This book is divided into two parts, with a total of eleven chapters and 400,000 words. The entire book conducts an interdisciplinary study of the cultural industry from the perspectives of cultural studies, sociology, and economics, employing a series of methods such as industrial economics, modern services, and economic forecasting. It organizes the theoretical system of the global cultural industry, evaluates the achievements and shortcomings of the fundamental theoretical research on China's cultural industry, and proposes the major historical mission of China's cultural industry development.
The first part of the book starts with cultural goods, analyzing the production process of cultural products, the characteristics and composition of cultural goods, the laws and contradictions of cultural market development, the modern service system of the cultural industry, and the close relationship between the cultural industry and the development of contemporary cities. The second part constructs an evaluation system for the economic benefits of the cultural industry, a comprehensive evaluation index system, a forecasting model system, a competitiveness index system, and a measurement index system for its status in cultural power, using economic forecasting methods.
This book perfects the fundamental theoretical research of the cultural industry discipline, introduces comprehensive evaluation, forecasting research, modern services research, and cultural power into the field of the cultural industry, and attempts to establish a complete theoretical system for the cultural industry, taking a unique approach in research. This book can provide theoretical basis and methodological systems for the central and local governments of China to develop the cultural industry.