Author: Shi Cunzhi
Publisher:
Publish Date: 1997-09-01
Features: From "Advertising" to "Enthusiasm," each topic is arranged in alphabetical order, making it convenient for readers to access marketing advice. The book is concise and to the point, with straightforward discussions and comprehensive and detailed content. It is a must-read for managers seeking a comprehensive introduction to marketing, as well as a valuable resource for marketing professionals who need to stay abreast of new marketing thinking. The Kotler Select Marketing Dictionary focuses on the rapid changes occurring in the field of marketing, offering fresh perspectives on this familiar discipline. It quickly explains fundamental concepts and keeps pace with the times. Ultimately, success will belong to those who pioneer marketing in the future—this guide can help you stand out.
Collection of papers on Chinese phonetics
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