China Television and Market Economy Dialogue

Author: Ren Jinzhou
Publisher:
Publish Date: 2002-03-01
Features: With China's entry into the WTO and the rapid development of multimedia technology, the broadcasting and television industry in China has faced significant opportunities and challenges. How to reform the traditional broadcasting and television system actively and steadily under the new situation to adapt to the market economy? How to establish and improve an efficient and convenient broadcasting and television management mechanism that meets the requirements of the market economy as soon as possible? How to enable China's television programs to quickly adapt to the growing and changing needs of all social strata? Based on extensive and meticulous research, the author of this book explores and studies the above issues.