Public Relations Department Operations (Second Edition)

Author: (British) Bird
Publisher:
Publishing Date: 2005-10-01
Features: This book introduces in an easy-to-understand style how to build and operate a well-managed public relations department, delves into how to carry out public relations activities efficiently and the techniques used. It serves as a work guide for general public relations practitioners and senior managers. The author, a renowned and highly respected expert in the public relations industry, provides readers with advice on the following aspects:
· Identifying key areas and types of public relations activities
· Designing and establishing long-term strategies
· Managing budgets
· Building teams
· Handling internal and external relationships
· Engaging external consulting agencies