The Business Philosophy of World-Famous Airlines

Author: Li Mei
Publisher:
Publish Date: 1998-12-01
Features: This book selects twenty or so renowned airlines in the international civil aviation industry, which share commonalities while also having their unique characteristics. Among them, some airlines' strategic measures taken when facing bankruptcy—such as reflecting on lessons and striving for improvement—along with their extraordinary demeanor of staying vigilant in prosperous times and advancing steadily in stability are enough to make peers in the industry think deeply.