Introduction to Radio and Television

Author: Xu Zhixiang
Publisher:
Publish Date: 2004-08-01
Features: "Introduction to Radio and Television" is one of the basic textbooks for radio and television majors. Radio and television are among the greatest inventions of the 20th century. Upon its birth, it became an extremely important medium of communication for humanity—electronic media—and was widely used, permeating all aspects of social life, especially in the field of journalism. This book is guided by Marxism and combines the practical experience of China's socialist radio and television industry, focusing on the communication activities and laws of radio and television. The emphasis is on radio and television news, and it covers fundamental theories, applied theories, the dissemination and reception of radio and television programs, program types and production, media figures, the development and management of the radio and television industry, and more. Based on a broad absorption of research findings from various related disciplines, the book seeks to achieve a unity of scientificity, systematicity, and conciseness.