Speech Space: A Study of Radio and Television Talk Shows

Author: Hao Puning
Publisher:
Publish Date: 2005-04-01
Features: Talk shows are a type of radio and television program. Chinese radio and television media have traditionally been dominated by preachy content, looking down upon the audience. Due to the development of other media types and the drive for cost-effectiveness and audience engagement, talk shows have emerged as one of the best formats for increasing listening and viewing rates and fostering communication with the general public. As a result, talk shows have been widely adopted by radio and television programs. This book conducts a detailed and thorough study of the cultural background of the emergence of talk shows, their current development status, existing problems, content selection, host role positioning, program management, effective communication, and guest selection, using numerous specific examples.