Systematic Theoretical Analysis of the Development of the Media Industry

Author: Peng Yongbin
Publisher:
Publish Date: 2004-01-01
Features: This book collects a large amount of data and information from domestic and international media industries, conducts theoretical analysis from ten aspects, and introduces a relatively comprehensive situation regarding the theoretical research, industrial characteristics, economic value, development momentum, capital structure, industrial organization, business models, and industrial technology support of the media industry. It also carries out valuable theoretical exploration.