International Business Management

Author: Zhang Haidong
Publisher:
Publishing Date: 2002-10-01
Features: The wave of economic globalization has truly formed a unified system of the world economy, with increasing interdependence and mutual influence among countries' economies, as well as closer international economic cooperation and exchanges. China, as a formal member of the World Trade Organization, must participate more broadly and comprehensively in international economic cooperation and competition with a brand-new attitude. The path for the development of Chinese enterprises is inevitably to go global, engage in international operations, optimize resource allocation on a global scale, and achieve effective alignment between the international market and domestic markets. Therefore, under the circumstances of the rapidly evolving world economy and the deepening reform and opening-up in our country, learning and mastering the theories of international business management, and improving the level of international business management, have become imperative. Our enterprises must engage more standardized and effective practices in international business management, integrate into the global economy. Based on the above background and in line with the characteristics of contemporary international business activities, this book explores theoretical and practical issues of international business management, with the internationalization of enterprises as the thread. This book is suitable as a textbook for undergraduate students majoring in International Economics and Trade.