Author: Karl Moore
Publisher:
Publish Date: 2002-10-01
Features: The visionary predicts that the future will be an era dominated by rapidly growing small and medium-sized enterprises managed by international entrepreneurs and operational networks. The world of international business is full of vitality, and its operational models and business philosophies follow certain patterns. This book uses the lens of the "Eclectic Paradigm," a popular theoretical framework in the field of international business research today, to examine the history of multinational enterprises. It traces back to human economic activities as early as 2000 BCE or even earlier, through early medieval European multinational enterprises, and up to the postmodern era of today. By comparing ancient and modern economic life, it concludes that "many of today's economic structures originate from economic models thousands of years ago." Among them, the vivid and lively descriptions of the earliest multinational enterprises with documented records fill the gaps in previous research in this field. Additionally, the unique insights and explanations of the economic activities of some famous multinational corporations in the world today are also highly valuable.
Can history repeat itself? The Cornerstone of Corporate Empires: The Cornerstone of Corporate Empires
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